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Profile photos affect men and women differently too.While women with a larger number of photos are more likely to get messages and replies to their communications, the number of photos on a man’s profile has little bearing on the number of contacts or replies he receives.
Online dating is becoming a multi-billion-dollar industry so sites need to be better than ever at suggesting potential dates for their users.
If you find yourself constantly going on bad dates, maybe its time to switch to a site that uses a better algorithm.
The authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.
University of Massachusetts provides funding as a member of The Conversation US.
According to recent surveys, more than 40m single people out of 54m singles in the US have signed up to an online dating site such as and e Harmony.
In the UK, 9.1m people have used an online dating site and one in every five new committed relationships starts online.
We devised a reciprocal recommendation system to match users of mutual interest according to content-based algorithms, which are based on factors that include a user’s age, education and income – and another, collaborative filtering-style algorithm, which is based on prior communications: both of the user and of other users with similar interests and attractiveness. Collaborative filtering algorithms not only learn the preferences of an online dater but also take information from the behaviour of other similar users.
Given that we have a tendency to make choices other than what we have predicted for ourselves in our stated preferences, this is a much more dynamic method.
To gain a little insight into what makes people tick when they look for romance online, we’ve studied the behaviour of 200,000 people on Baihe.com, a dating site in China that has more than 60m registered users.Tags: Adult Dating, affair dating, sex dating