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However, research carried out in nine nations proves the opposite.
The more gender-unequal men's personal attitudes, the more they prefer qualities in women such as youth and attractiveness; and the more gender-unequal women's attitudes, the more they prefer qualities in men such as money and status.
Regrettably, traditional gender roles persist even in very egalitarian societies.
Josh, meanwhile, had been dreaming of a cashed-up woman with high ambitions, status, and education, ideally with a Ph D (or two). It was the norm, after all, for men to be the ones to "marry up." This scenario probably sounds strange, and it should: I've invented an anecdote about how the heterosexual dating scene might look 100 years in the future.
Currently, the desire for a young, attractive partner of the opposite sex tends to be more prevalent in men than in women.
Women, meanwhile, are more likely to prioritize money and status over youth and beauty. Many evolutionary psychologists put this trend down to the power of innate biological drives.
Their argument is that women have a primeval urge to hang on to wealthy men to provide for their children during the long period of pregnancy and childrearing.
To be fair, evolutionary psychologists acknowledge that cultural factors and local customs can affect how people choose their partners.
But gender equality isn't considered to be one of these factors, since even in relatively gender-equal societies, the gap between men and women's preferences is only reduced, not eliminated."Our evolved psychology of mating, after all, plays out in the modern world because it is the only mating psychology we mortals possess." (There's little historical or intercultural research on LGBT mate preferences; such questions are clearly important, but sadly there isn't yet sufficient data to examine them properly.) However, there has been a tectonic shift in gender roles over the past 50 years.As recently as the 1980s, female flight attendants in the United States could be fired if they got married, and women's right to vote wasn't universally enforced in Switzerland until 1990.The results from the research are clear: Mating preferences among men and women look increasingly similar.The trend is directly tied to increasing gender equality, as women gain greater access to resources and opportunities in business, politics, and education.Wouldn't we expect these changing relationship mores to make a dent in the mating preferences of straight men and women?Tags: Adult Dating, affair dating, sex dating